Photo by: Blayke Z. Photography Styled shoots have a reputation problem. Most wedding pros treat them as portfolio builders. And they are — but when done strategically, they're one of the most powerful marketing tools in your business. The Wrong Way to Do a Styled Shoot Most styled shoots are designed around what looks beautiful, not what clients actually want to see. You end up with an editorial that wins you applause from other vendors and crickets from potential clients. T

If you’re a wedding vendor with ADD/ADHD, I need you to know something right away: You are probably not disorganized, lazy, flaky, or “bad at business.” You’re likely creative as hell… and your brain just happens to operate differently. And honestly? The wedding industry is full of us.