How to Use a Styled Shoot to Attract Better Clients (Not Just Better Photos)

Photo by: Blayke Z. Photography

Styled shoots have a reputation problem. Most wedding pros treat them as portfolio builders. And they are — but when done strategically, they're one of the most powerful marketing tools in your business.

The Wrong Way to Do a Styled Shoot

Most styled shoots are designed around what looks beautiful, not what clients actually want to see. You end up with an editorial that wins you applause from other vendors and crickets from potential clients.

The Strategic Approach

Before you plan a single detail, answer these questions: What type of client do I want more of? What aesthetic am I not currently showing in my portfolio? What vendors do I want to build relationships with?

Your answers should dictate every decision: the venue, the florals, the style, the models, and the vendors you invite.

Styled Shoots at Blue Aisle Productions

Our styled shoots are curated experiences, not free-for-alls. Venues join us as featured partners. Photographers, videographers, and content creators purchase tickets to participate and walk away with a professional gallery they can use for their own marketing. Vendors who contribute their services participate on a time-for-trade basis.

Every shoot is built around a specific aesthetic and client type — so the imagery you get back actually speaks to the clients you want.

A great styled shoot doesn't just fill your portfolio. It fills your inquiry form with the right people.

Interested in participating in an upcoming shoot? Fill out an inquiry and tell us where you're trying to take your brand.