Wedding Branding Insights

Photo by: Blayke Z. Photography Styled shoots have a reputation problem. Most wedding pros treat them as portfolio builders. And they are — but when done strategically, they're one of the most powerful marketing tools in your business. The Wrong Way to Do a Styled Shoot Most styled shoots are designed around what looks beautiful, not what clients actually want to see. You end up with an editorial that wins you applause from other vendors and crickets from potential clients. T

By the time someone fills out your inquiry form, they've already made a decision about you. Here are the five things that shaped it — most of which you've probably never thought to optimize. 1. How Long Your Website Takes to Load Clients won't wait. If your site takes more than three seconds to load, more than half will leave before seeing a single image. This is especially true for mobile users browsing venues and vendors during their lunch break. 2. Your Instagram Bio You h

If you’re a wedding vendor with ADD/ADHD, I need you to know something right away: You are probably not disorganized, lazy, flaky, or “bad at business.” You’re likely creative as hell… and your brain just happens to operate differently. And honestly? The wedding industry is full of us.